Some captains of the publishing industry dream of shoehorning augmented reality into magazines. This inspired another comic.
You know augmented reality -- it's like when you scan a QR code with your phone, or otherwise use your device to interact with print media. It's a neato trick that's especially useful for marketing campaigns. However, some executives think it would be even better to overlay digital information on every goddamn page of a magazine. So as you flip through the 'zine, you have your phone at the ready to scan various graphics on the page. As a designer, I hate the idea of having to limit my creativity to what's compatible with scanning technology. But the whole thing sounds gimmicky and cumbersome. After the novelty wears off, I doubt many readers would continue waving a cell phone at a magazine in their lap.